Reviews.io reviews: Is it worth it for your store

Reviews.io is a review tool that helps stores collect and display customer reviews. 

Many brands use it to display product reviews, star ratings, photos, and videos. It also gives tools to send review requests and build trust with shoppers.

But the real question is simple: Does Reviews.io give enough value for what you pay? This guide gives a clear look at how Reviews.io works, what it offers, where it falls short, and whether it fits the needs of your store.

By the end, you will know if Reviews.io is the right pick or if you should choose another review tool for better results.

What is Reviews.io?

Reviews.io is a review platform used by over 12,658 stores worldwide to collect reviews and display them. 

It supports star ratings, text reviews, photos, and videos. The setup is simple, and it works with Shopify, WooCommerce, BigCommerce, and Magento.

The platform includes tools to request reviews through email and SMS. It also gives stores a dashboard to manage, reply to, and moderate reviews in one place.

Users say Reviews.io loads fast on product pages and makes the review flow easy for customers. Many stores see more reviews after using their automated request system.

Reviews.io also provides basic insights on ratings, customer sentiment, and review trends to help stores understand what customers think about their products.

Reviews.io features

Here are the main features Reviews.io offers:

1. Reputation manager

Reviews.io helps you track your brand reputation across different review sites in one place. You get a clear view of how customers rate your store and where you need to improve.

• Centralized review tracking
• Faster response to new reviews
• Clear reputation overview

2. Google integration and seller ratings

Reviews.io connects with Google to show star ratings in search and Google Shopping. This gives your products more visibility and helps build trust before shoppers reach your site.

• Stars in Google search
• Better product visibility
• Stronger first impression

3. Video and visual reviews

The platform lets customers upload photos and videos with ease. This gives shoppers real proof and increases confidence when buying.

• Easy photo and video uploads
• Clean media display
• Stronger product trust

4. AI Review assistant and automation

Reviews.io sends review requests automatically after each order. Its AI tools help you reply faster and handle long reviews without extra effort.

• Automated review requests
• Optional reminders
• Quick AI-assisted replies

5. Advanced analytics

You get simple reports that show review trends, rating changes, and customer sentiment. These insights help you understand product performance and buyer concerns.

• Trend tracking
• Sentiment insights
• Product-level data

6. Integrations and ease of use

Reviews.io connects with major eCommerce platforms and marketing tools. Most stores set it up quickly without technical help.

• Works with Shopify, WooCommerce, BigCommerce, Magento
• Smooth onboarding
• Simple interface

7. Customer support

Reviews.io offers responsive support through chat and email. Users say the team gives clear steps and solves issues quickly.

• Fast replies
• Clear guidance
• Helpful support team

WiserReview gives stronger review features than Reviews.io while keeping the cost low. It includes media reviews, automation, and moderation in every plan.

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Reviews.io pricing breakdown

Here are the key details of the Reviews.io pricing breakdown.

Pricing tiers overview

Reviews.io offers several pricing tiers that scale based on the features you need and the size of your store.

• The Essentials plan starts at $29/month and covers basic reviews, photos, videos, automated review collection, and Klaviyo integration.
• The Start-Up plan costs $99/month and adds Google Seller Ratings, surveys, flows, Q&A, review importing, and a reputation manager.
• The Grow plan is $299/month and includes product grouping, attributes, AI summaries, and AI replies.
• The Plus plan is $499/month and adds API access, shoppable UGC galleries, multi-account syndication, and onboarding support. 

Each plan increases your review invite limit, feature access, and monthly SMS invites.

How pricing compares to competitors

Pros of Reviews.io

High review credibility

Reviews.io focuses on verified reviews, which helps build trust. Shoppers can see real customer experiences, and stores avoid fake or low-quality reviews.

• Verified buyer tags
• Clear proof of real orders
• Strong trust signals
  

Excellent customer support

Users say Reviews.io offers fast and helpful support. The team responds quickly and gives clear steps to fix issues or set up new features.

• Quick replies
• Helpful guidance
• Easy onboarding
  

Strong Google integration

Reviews.io connects with Google to show review stars in search results and Google Shopping. This helps stores get more clicks and build trust before visitors reach the site.

• Google Seller Ratings
• Stars in search results
• Better visibility
  

Visual and video reviews

Customers can upload photos and videos with no extra steps, and the final display looks clean. 

These visual reviews help shoppers understand how the product looks and performs in real life, which often leads to faster decisions.

Easy to use

Reviews.io keeps the setup simple. Most features are easy to find, and the dashboard is clean enough for new users.

• Quick setup
• Simple dashboard
• Smooth workflows

All your reviews in one place

Collect reviews, manage every response, and display them where they matter most.

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Cons of Reviews.io

Pricing can add up

Reviews.io can become costly once you move beyond the base plan. Stores that want media tools, higher invite limits, or advanced features often end up paying more than expected.

• Higher tiers cost more
• Add-ons increase the total bill
• Costs grow as your store scales

Mixed billing practices feedback

Some users say billing changes are not always clear, especially when switching plans or hitting usage limits. This creates uncertainty about monthly charges.

• Confusing upgrades
• Unclear limits
• Harder to predict the final cost

Occasional support issues

Support is helpful but not always consistent. Some users report slow replies during busy times, which can delay fixes.

• Slow response at peak times
• Delayed issue resolution
• Hit-or-miss experience

Complex analytics

The analytics dashboard offers detailed data, but some sections feel harder to understand. Stores wanting simple insights may find it overwhelming.

• Steep learning curve
• Too many data points
• Not ideal for quick checks
  

Missing features

Reviews.io does not include some expected features in lower plans. Certain integrations, layouts, or advanced automation options are limited or unavailable.

• Fewer built-in layouts
• Limited automation depth
• Missing tools in lower plans

Reviews.io alternatives

Here are good review platforms to consider instead of Reviews.io:

1. WiserReview

WiserReview is a strong Reviews.io alternative for stores that want full review features at a lower cost. It supports photos and videos. 

The setup is simple, and it works on Shopify, WooCommerce, BigCommerce, and other platforms. Many stores choose it because the pricing stays stable as they grow.

Main features:

• Photo and video reviews
• Automation for email, SMS, and reminders
• Attributes, filters, and Q&A
• Strong moderation: approve reviews, block spam, filter low ratings
• Multiple display review widgets

Pricing: Free plan available; paid plans start at $9/month

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All your reviews in one place

Collect reviews, manage every response, and display them where they matter most.

Start Free

2. Yotpo

Yotpo is a well-known review tool with strong eCommerce integrations. It offers advanced marketing features, social proof tools, and extra modules for loyalty and SMS. It fits brands that want more than basic review collection.

Main features:

• Photo and video reviews
• Strong marketing integrations
• Loyalty and SMS add-ons
• Social proof widgets
  

Pricing: Free plan available; paid plans start around $15/month

3. Stamped

Stamped offers clean review layouts, media support, and solid automation tools. It works well for brands that want a simple review system without a steep learning curve.

Main features:

• Text, photo, and video reviews
• Smart review requests
• Clean, flexible display widgets
• Basic loyalty tools

Pricing: Paid plans start around $299/month

4. Judge.me

Judge.me is a budget-friendly tool with strong core features. It gives unlimited reviews in the free plan and supports photo and video reviews without heavy restrictions.

Main features:

• Unlimited reviews
• Photo and video support
• Multiple display layouts
• Simple automation

Pricing: Free plan available; paid plan is $15/month

Final verdict

Reviews.io works well if you need fast review collection, photo and video reviews, and strong Google integration.

It performs well, but the price increases quickly, and several important features are available only in higher plans.

If you want full features at a lower cost, WiserReview is the better option. It includes media reviews, automation, moderation, and display tools in simple plans, and it offers a free plan.

Article by

Krunal

Krunal Vaghasia is the founder of WiserReview and an eCommerce expert in review management and social proof. He helps brands build trust through fair, flexible, and customer-driven review systems. Read more.