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Trustpilot is a popular review platform. Many businesses use it to collect public reviews.
But many brands face three problems. They pay high prices. They get limited control. They struggle with reviews that sit outside their website.
Many companies now choose other tools. They want lower pricing. They want more control. They want reviews closer to checkout and product pages.
This guide lists eight strong alternatives. Each tool solves a specific need.
You will see features, pricing, and ideal use cases. You can then choose the right fit with clarity.
Quick Compasion: Trustpilot Competitor
| Tool | Best For | On-Site Control | Starting Price |
|---|---|---|---|
| WiserReview | Ecommerce, local business and agencies | Full control | $9/month |
| Kudowall | Agencies (video testimonials) | On-site video | $29/month |
| Reviews.io | Ecommerce brands | Good control | $45/month |
| Yotpo | Mid–large ecommerce | Good control | $79/month |
| Birdeye | Multi-location businesses | Limited | $299/month |
| Feefo | Verified buyer reviews | Moderate | $99/month |
| PowerReviews | Large ecommerce brands | Product-level | Custom |
| Stamped.io | Shopify stores | Good control | $23/month |
Why Businesses Look for Trustpilot Alternatives
Many brands switch for clear reasons.
Pricing increases as you grow. Businesses often pay more but see little added value.
Control remains limited. Trustpilot controls review display and dispute handling. This setup can frustrate brands.
Reviews live off-site. Trustpilot keeps reviews on its own domain. Many brands prefer reviews on their own product pages.
Flexibility stays restricted. Businesses want more control over automation, moderation, and display.
8 Best Trustpilot Alternatives
Here are the 8 best Trustpilot alternatives that help you save money, manage reviews better, and display feedback directly on your website.
1. WiserReview – Best Trustpilot Alternative
WiserReview is a review management software and a strong Trustpilot alternative for businesses that want full control over their reviews.
WiserReview helps businesses collect, manage, and display customer reviews in one dashboard.
The platform automates review requests, supports email and SMS collection, and reduces fake or spam feedback through moderation tools.
Businesses can display verified reviews directly on product, landing, and checkout pages to build trust and improve conversions.
WiserReview works well for ecommerce brands, local businesses, and agencies that want lower pricing, on-site review control, and better flexibility than Trustpilot.
Collect Reviews
WiserReview collects real feedback from real customers.
- Send requests through email, SMS, or direct links
- Collect text, photo, and video reviews
- Import reviews from other platforms
Automate Review Requests
Automation saves time.
- Send scheduled review invites
- Send reminders automatically
- Reduce manual follow-ups
Moderate Reviews
Moderation protects credibility.
- Review feedback before publishing
- Detect and reduce spam
- Highlight verified reviews
Display Reviews
WiserReview displays reviews where customers make decisions.
- Add sliders, walls, pop-ups, and carousels
- Add schema markup for SEO
- Support Google Shopping reviews and PLAs
- Share reviews in email campaigns
Platform integration
WiserReview provides direct support and setup help.
It integrates with:
- Shopify
- WooCommerce
- BigCommerce
Pricing: Free plan available. Paid plans start at $9/month
Rating: 4.8/5
Affordable alternative to Trustpilot
WiserReview helps you collect, manage, and display reviews without high costs.
Start Free →2. Kudowall
Kudowall focuses on video testimonials.
Kudowall helps agencies collect customer stories without editing skills. Customers record videos using guided prompts and a built-in teleprompter.
It works well for agencies managing multiple clients.
Main Features
- Video recording with guided prompts
- Auto-transcription
- Multi-workspace management
- Import reviews from Yelp and LinkedIn
- API and Zapier integrations
Pros - ◆ Video-first approach builds stronger trust
- ◆ Built specifically for agencies managing multiple clients
Cons - ◆ Newer platform compared to established alternatives
- ◆ Video features may have a small learning curve for some users
Pricing: Free plan available. Pro starts at $29/month
Rating: 4.8/5
3. Reviews.io
Reviews.io helps ecommerce brands collect and display reviews.
The platform automates email and SMS invites. It verifies reviews to reduce fake feedback.
It integrates with Shopify and Google.
Main Features
- Collect reviews via email and SMS
- Automated review invites and reminders
- Verified reviews to reduce fake feedback
- Widgets to display reviews on websites
- Google and ecommerce integrations
Pros - ◆ Easy setup and user-friendly tools
- ◆ Low pricing with flexible plans
- ◆ Strong integrations with ecommerce platforms
Cons - ◆ Limited advanced features in lower plans
- ◆ Some widgets require technical setup
Pricing: Starts at $45/month
Rating: 4.6/5
4. Yotpo
Yotpo offers reviews, loyalty programs, and SMS marketing.
Yotpo suits medium and large ecommerce brands. It focuses on user-generated content and advanced marketing tools.
It integrates deeply with Shopify and BigCommerce.
Main Features
- Collect and display reviews with widgets
- Photo and video reviews for social proof
- Loyalty and referral program tools
- SMS marketing options
- Ecommerce integrations with Shopify, BigCommerce, and more
Pros - ◆ Easy display of reviews across product pages and websites
- ◆ Advanced tools for marketing and loyalty
- ◆ Good integrations for ecommerce
Cons - ◆ Pricing is higher than most alternatives
- ◆ Setup may be complex for small businesses
Pricing: Starts at $79/month
Rating: 4.4/5
5. Birdeye
Birdeye serves multi-location businesses.
Birdeye collects reviews, manages responses, and provides analytics. It works well for service companies and enterprises.
Main Features
- Collect and respond to reviews across platforms
- Messaging tools for direct customer contact
- Surveys and feedback forms
- Review monitoring with alerts
- Analytics and reporting tools
Pros - ◆ Works well for multi-location businesses
- ◆ Wide range of features in one platform
- ◆ Good support and onboarding
Cons - ◆ Higher pricing than many alternatives
- ◆ Too complex for very small businesses
Pricing: Its pricing starts from $299/month
Rating: 4.7/5
Smart review widgets
Display reviews on your site with WiserReview. Collect, manage, and display feedback in carousels, grids, or badges.
6. Feefo
Feefo focuses on verified reviews.
Feefo uses a closed-loop system to reduce fake feedback. It automates invites and provides detailed insights.
Main Features
- Verified review system
- Automated review invites
- Display widgets for websites
- Ecommerce and CRM integrations
- Insights and analytics dashboards
Pros - ◆ Works well across the ecommerce and service industries
- ◆ Strong analytics and reporting tools
- ◆ Easy to use for both small and large businesses
Cons - ◆ Pricing can be high for startups
- ◆ Some features are locked in higher tiers
Pricing: Starts at $99/month
Rating: 4.5/5
7. PowerReviews
PowerReviews supports ecommerce brands that want product-focused reviews.
PowerReviews offers review syndication. Brands can share reviews across retail partners.
Main Features
- Collect and display product reviews
- Photo and video review support
- Review syndication to retailers
- Analytics and insights
- Ecommerce platform integrations
Pros - ◆ Great for ecommerce product reviews
- ◆ Strong support for multimedia reviews
- ◆ Review syndication expands reach
Cons - ◆ Plans are expensive for small businesses
- ◆ Best features suited for larger brands
Pricing: Custom (based on business needs)
Rating: 4.4/5
8. Stamped.io
Stamped.io focuses on Shopify brands.
Stamped.io collects product reviews, photos, and ratings. It also offers loyalty tools.
It suits small and growing ecommerce stores.
Main Features
- Collect product reviews and ratings
- Photo and video reviews for social proof
- Loyalty and referral programs
- Display widgets for websites
- Shopify and ecommerce integrations
Pros - ◆ Affordable pricing for small businesses
- ◆ Easy to use and quick setup
- ◆ Good balance of reviews and loyalty tools
Cons - ◆ Limited advanced features for enterprise users
- ◆ Some integrations may need higher plans
Pricing: Starts at $23/month
Rating: 4.5/5
How to Choose the Right Alternative
Follow these steps:
1. Define Your Goal
- A small business needs an affordable review collection.
- An ecommerce store needs automation and widgets.
- A service company needs verified reviews and response tools.
2. Check Core Features: Choose software that collects, automates, moderates, and displays reviews.
3. Compare Value: Avoid paying for features you will not use.
4. Plan for Growth: Select software that scales with your business.
5. Choose Control: Pick a tool that lets you control review display and branding.
Many brands choose WiserReview because it offers control, automation, integrations, and lower pricing in a single platform.
All your reviews in one place
Collect reviews, manage every response, and display them where they matter most.
Start Free →Conclusion
Trustpilot works for some businesses. Many brands, however, want more control and better pricing.
Tools like WiserReview, Yotpo, Birdeye, and others offer different strengths. Some focus on automation. Others focus on video or multi-location management.
You should choose the platform that matches your growth plan.
A strong review tool builds trust, increases conversions, and keeps reviews where customers make buying decisions.
Frequently asked questions
Small businesses need simple pricing and easy setup. WiserReview and Stamped.io work well for small ecommerce brands. Both tools offer automation and affordable plans.
Yes, most review platforms allow review import. WiserReview supports review imports so brands can keep existing feedback and display it on their own website.
Shopify stores need strong integration and product-level widgets. WiserReview, Yotpo, and Stamped.io integrate directly with Shopify and support product reviews, star ratings, and schema markup.
Multi-location brands need centralized dashboards and response tools. Birdeye works well for service businesses that manage many branches and Google Business Profiles.
Yes, many alternatives support review schema and on-site widgets. Platforms like WiserReview and Reviews.io add structured data so Google can show star ratings in search results.
Krunal
