Why WiserReview Exists

WiserReview did not start as an idea on a whiteboard.

It started with real problems from real customers.

I am Krunal, founder of WiserReview.

Before this, I built WiserNotify, a social proof and FOMO marketing app for eCommerce stores, serving 10k+ users since 2020.

That product put me close to merchants, agencies, and developers who cared about conversions and trust.

That is where the story began.

Where the First Signal Came From

WiserNotify customers already had reviews on Google and Facebook.

They asked a simple question.

Can we show our existing reviews as notifications?

We built the integration. They used it.

They saw better engagement and conversion lifts where reviews appeared.

Then they asked for more. They wanted a page to show all reviews together.

• Different layouts.
• Different styles.

We built a social wall. Adoption grew fast.

The Requests Kept Growing

After that, customers asked for review forms.

• Then automation.
• Then more control.

We added those features as part of WiserNotify. At that stage, it still was not a full review platform.

It was a set of solutions reacting to demand. But the feedback started repeating.

The Real Problem Became Clear

Customers were not asking for fancy features. They were frustrated.

They said:

• Review tools cost too much.
• Basic features were locked behind high plans.
• Importing reviews took too long.
• Managing multiple stores was painful.
• Multi-country reviews were split by region and language.

Agencies struggled to scale setups. Developers struggled with rigid systems.

Store owners struggled with pricing. Global brands struggled with fragmented trust.

The Moment It Clicked

I saw stores with strong products lose sales.

Not because of traffic. Not because of pricing.

• Because reviews were missing.
• Because reviews were outdated.
• Because reviews were split across countries.

At the same time, I saw clear conversion jumps when reviews were added correctly.

Same store. Same product. Different result. The gap was obvious.

Why Existing Review Tools Were Failing

Most review tools were built for one store and one market. That is not how eCommerce works anymore.

Modern brands:

• Run multiple stores.
• Sell in multiple languages.
• Work with agencies and developers.
• Need speed and control.

But review tools stayed expensive, rigid, and slow. at least most of them.

The Decision to Build WiserReview

We did not plan to build another review tool. We built it because customers needed it.

They wanted:

• One system for all stores.
• Easy imports from anywhere.
• Reviews reused across countries.
• Fair pricing that scales.
• Full control without support tickets.

So we built WiserReview from scratch.

Bootstrapped. Customer-led. No funding pressure.

Who WiserReview Is Built For

For Store Owners

You should not pay more just to show trust.

You should own your reviews.

You should set it up fast and move on.

For Marketing Agencies

You manage many clients across different platforms.

You do not want a new review tool for every store.

You need one review system that works everywhere.

You need one dashboard for all clients.

You need advanced options and customization without limits.

For Developers

You build for different stacks and site builders.

You want tools that adapt to your setup.

You need flexible setup.

You need clean structure and control.

You need freedom without locked data or forced layouts.

For Multi-Country Brands

Reviews should not be trapped by language or region.

The same product should build trust everywhere it sells.

What We Believe

Reviews are not a feature. They are proof.

Trust should not cost extra. Control should not be restricted.

Basic tools should not require upgrades. If reviews help sales, they should work everywhere.

Where WiserReview Is Going

Over the next few years, WiserReview will focus on:

• Multi-store review sync.
• Review translation across countries.
• Clear AI summaries that stay honest.
• Full ownership of review data.
• No dark pricing.
• No forced upgrades.
• No hidden limits.

What We Will Never Compromise On

• Fair pricing.
• Full feature access.
• Merchant control.
• Real customer feedback.

WiserReview exists because customers needed it. That reason will not change.