Feefo or Trustpilot: Which one is right for you?

Feefo and Trustpilot are both popular review platforms, but which one is right for you? If you need an affordable and simple way to collect and display reviews, Feefo offers a straightforward option with flexible pricing. 

On the other hand, Trustpilot provides a wider reach, more advanced features, and greater brand visibility, but it can be more expensive.

In this guide, we’ll compare the two platforms based on their pricing, features, ease of use, and value for money. By the end, you’ll have a clearer idea of which platform suits your business needs and budget.

Quick comparison: Feefo vs Trustpilot vs WiserReview

Here is a quick comparison of Feefo, Trustpilot, and WiserReview side by side.

Feefo vs Trustpilot:  A quick overview

Here’s a quick overview of how Feefo, Trustpilot and WiserReview compare.

What is Feefo?

Feefo is a review platform that only allows verified customers to leave reviews. 

This means reviews come from people who actually bought something, helping build trust. 

Many businesses use Feefo to gather honest feedback, display ratings on their sites, and build customer trust through real reviews.

Pros

• Verified customer reviews only, more trust.
• Builds credibility with real buyers.
• Let’s show “verified reviews” badges.
• Cleaner, regulated feedback.
• Good for transparency and trust.

Cons

• Fewer reviews because only buyers can post.
• Slower review growth if few customers leave feedback.
• Less social proof compared with open‑review platforms.
• Review volume depends on post‑purchase follow‑up.
• It can be costly for small shops.

Pricing

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What is Trustpilot?

Trustpilot is an open review platform where anyone can leave reviews, whether or not they’ve made a purchase. 

It’s widely used by businesses to gather customer feedback, improve brand reputation, and display reviews on their website. 

Trustpilot helps build trust with potential customers by showing social proof through customer reviews.

Pros

• Open review platform, encouraging more customer feedback.
• Good for brand visibility with public reviews.
• Helpful for SEO with rich snippets showing on Google.
• Easy to use and integrates with many platforms.
• Popular among consumers, offering strong social proof.
  

Cons

• Reviews can be left by anyone, which might lead to fake or biased feedback.
• Higher pricing for advanced features like analytics.
• Per-domain pricing increases costs for multi-site businesses.
• May have less control over review quality compared to verified-only platforms.
• Requires a paid plan for full feature access.

Pricing

What is WiserReview?

WiserReview is a review management software that helps online businesses collect reviews from real customers, send review requests, and manage all reviews in one place. 

You can invite customers to leave feedback after purchase. WiserReview supports text, photo, and video reviews. 

You can then display those reviews on your site using clean widgets or carousels.

Pros

• Low cost or free start, usable even on a tight budget.
• Let’s customers add text, photos, or videos to reviews.
• Easy setup and straightforward review request flows.
• Supports multiple stores or websites without much extra cost.
• Let’s you manage reviews and display them attractively on your site.
  

Cons

• Free plan is limited.
• No offline review collection
• Fewer built-in marketing tools compared to bigger platforms.

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Pricing

Feature-by-feature comparison

Here’s a feature-by-feature comparison of Feefo, Trustpilot and WiserReview.

Review collection methods

Feefo ensures that only verified customers can leave reviews. This means that feedback is always from people who have actually purchased the product or service, ensuring credibility and authenticity. This is particularly valuable for businesses that want to avoid fake or biased reviews.

With Trustpilot, anyone can leave a review, not necessarily customers who have made a purchase. While this increases the volume of reviews and the diversity of feedback, it can sometimes lead to unverified reviews, reducing the credibility and reliability of the platform.

WiserReview provides a balance by sending automated or manual review requests to real customers after their purchase, ensuring that the reviews are from verified buyers. This approach allows businesses to gather reliable feedback while keeping the process automated and simple.

Moderation & Fraud detection

Feefo’s system relies heavily on verified customer reviews, which naturally reduces the chance of fraud. The platform also includes automated moderation tools to filter out spam, profanity, or irrelevant content. Businesses can manually moderate reviews to ensure only valuable feedback is displayed.

Trustpilot uses a combination of community reporting and automated systems to moderate reviews. Since anyone can post a review, there is a higher chance of receiving fake or biased feedback. However, Trustpilot works to address these issues by allowing businesses to flag reviews and ensuring proper moderation.

WiserReview includes both manual and automated moderation tools to ensure the quality of reviews. Businesses can approve or reject reviews manually, and automated systems help to flag low-quality or fake content. This makes it easy for businesses to maintain control over what’s displayed.

Review display & Widgets

Feefo allows businesses to display verified reviews through customizable widgets. The platform offers star ratings, product reviews, and badges that showcase authenticity, which are integrated directly into a business’s website, boosting customer trust.

Trustpilot offers various widgets and TrustBox solutions that can be embedded on your site. These widgets allow businesses to display their ratings and reviews in several customizable formats, like star ratings, review counts, or a complete list of customer feedback, which can enhance social proof.

WiserReview also provides customizable review display widgets that integrate well into your website. These include review carousels, badges, and popups, making it easy for businesses to showcase customer feedback in attractive and effective ways. It helps drive trust and conversions on product pages and homepages.

Analytics & Insights

Feefo provides in-depth analytics to help businesses track customer sentiment and review trends. The platform includes feedback tagging, allowing you to organize reviews by topics or sentiments, helping businesses act on specific customer feedback. Additionally, Feefo offers detailed reporting on review performance and areas for improvement.

Trustpilot offers comprehensive analytics and detailed insights on reviews, including performance tracking, feedback trends, and customer sentiment analysis. Higher-tier plans offer more robust reporting, helping businesses track the impact of reviews on marketing, SEO, and customer satisfaction.

WiserReview’s analytics dashboard is user-friendly, offering key insights into review performance, customer ratings, and trends. Businesses can view aggregate ratings and gain actionable insights on customer feedback, though it doesn’t offer as advanced reporting features as Trustpilot or Feefo.

Integrations & Technical setup

Feefo integrates with most ecommerce platforms and CRM systems, allowing businesses to automate review requests and streamline the collection process. The setup is straightforward, but businesses may need technical support for custom integrations or advanced API setups. Integration with Google for rich snippets is also available.

Trustpilot has a wide range of integrations with ecommerce platforms like Shopify, Magento, and BigCommerce. It also integrates well with CRM systems, email marketing tools, and other business platforms. Trustpilot’s setup is relatively easy for basic features, but API access and advanced setups require technical expertise.

WiserReview offers simple integrations with popular ecommerce platforms like Shopify, WooCommerce, and BigCommerce. The setup is quick and easy, and the platform supports automated review requests via email and SMS. It’s a user-friendly solution with minimal technical requirements.

Customer support

Feefo provides dedicated customer support for troubleshooting, review management, and integration assistance. Businesses can access a knowledge base, contact support via email or phone, and get help with compliance and moderation.

Trustpilot offers email and chat support, with priority access for businesses on higher-tier plans. Their self-help knowledge base is extensive, covering everything from setup to reporting. For businesses using the Enterprise plan, dedicated support teams are available.

WiserReview offers live chat and email support, providing fast responses for troubleshooting and setup help. The platform also has a self-service knowledge base, with guides on setting up and managing reviews.

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Wrap up

If you need verified reviews from real customers, Feefo is a solid choice. It ensures authenticity but may be more expensive and slower to gather reviews.

If you want higher review volume and public visibility, Trustpilot is a better fit. It allows anyone to leave a review, but it can be pricier, especially for full features.

For an affordable and easy setup with automated review requests, WiserReview is the best option. It’s budget-friendly and works well for all sized businesses without extra costs.

Choose Feefo for trust, Trustpilot for visibility, or WiserReview for cost-effective review management.

Article by

Krunal

Krunal Vaghasia is the founder of WiserReview and an eCommerce expert in review management and social proof. He helps brands build trust through fair, flexible, and customer-driven review systems. Read more.