Trustpilot pricing: What you need to know

Trustpilot pricing starts with the most useful features sitting behind paid tiers that can get expensive fast. 

The actual cost changes based on the features you choose, the number of locations you manage, and any add-ons you enable.

This guide explains each plan in simple terms, what you get for the price, and the extra charges many businesses don’t notice at first. 

You will know the real cost of using Trustpilot before you decide.

Understanding the full cost helps you decide whether Trustpilot is right for you or if a Trustpilot alternative makes more financial sense.

Trustpilot pricing plans overview

Here’s an overview of Trustpilot’s pricing plans, so you can see what’s included at each tier.

Critical contract, billing & renewal terms

Trustpilot requires a full year paid in advance for every paid plan. There is no month-to-month option. Once you sign, you must keep the plan for the entire 12-month period, even if you stop using the platform. This makes the upfront cost high and limits flexibility for small or growing businesses.

Per-domain pricing

Trustpilot charges per domain, not per account. If you run two or more websites, each domain needs its own paid plan. 

This means your cost goes up fast when you manage multiple brands, landing pages, or country-specific sites. Even small domains count as separate billing units.

Auto-renewal concerns

Trustpilot renews contracts automatically for another 12 months. If you want to cancel, you must request it weeks before renewal. 

Many users report that missing the notice window results in being charged for another full year with no refund. 

It’s important to track your renewal date and submit cancellation early if needed.

No free trial for paid features

Trustpilot does not offer a trial for paid features like advanced reporting, API access, or deeper customization. 

You must upgrade and commit to the yearly plan before you can see how these features work. This makes it hard to judge value before paying, especially for higher-tier plans.

WiserReview helps you collect, manage, and display reviews starting at just $9/month, offering a cost-effective solution for businesses of all sizes.

The free Trustpilot plan, what you actually get

The free plan gives you a way to start collecting reviews without paying, but it only covers the basic steps. 

It works well if you want a simple review collection, but most advanced tools stay locked behind paid plans. Below is what you can use on the free plan.

What the free plan includes:

• You can collect reviews through a basic invitation flow.
• You can show reviews on your profile page on Trustpilot.
• You get a simple widget to place reviews on your website.
• You can reply to customer reviews from your dashboard.
• You get access to a basic analytics view.

All your reviews in one place

Collect reviews, manage every response, and display them where they matter most.

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Hidden costs & add-on modules

Trustpilot offers several paid modules that are not included in the main plan. 

These modules cover things like advanced insights, custom branding, API access, and Google Seller Ratings. 

Many businesses expect these features to be part of the base package, but they sit behind extra fees. This makes it important to check which tools you actually need before you commit.

Examples of paid modules:

• Google Seller Ratings
• Advanced analytics and tagging
• API and automation tools
• Custom widgets and branding options
• Competitor insights
• Social media marketing assets

Why add-ons can double your costs

Each add-on comes with its own fee, and these fees stack fast.

 A plan that starts at a few hundred dollars a month can jump to double the cost once you add analytics, branding, and API access. 

If you manage more than one domain, the cost rises even higher. These layers make Trustpilot’s real pricing higher than what you first see on the pricing page.

Trustpilot pricing vs alternatives

Here’s how Trustpilot pricing compares to its alternatives, helping you choose the best option for your business.

Trustpilot vs WiserReview

Key Differences:

• WiserReview is the best review management software that offers affordable pricing with a free plan and lower-cost paid options, starting at $9/month.
• Trustpilot starts at $299/month and increases based on the plan (Plus, Premium, Advanced).
• WiserReview has more flexible pricing and no per-domain charges, whereas Trustpilot charges per domain.

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All your reviews in one place

Collect reviews, manage every response, and display them where they matter most.

Start Free

Trustpilot vs ReviewTrackers

Key Points:

• Trustpilot starts at $299/month for a basic plan, and prices increase with more advanced features, including additional domains.
• ReviewTrackers follows a location-based pricing model at $89/month per location, which may be more affordable for businesses that don’t need per-domain pricing.

Trustpilot vs Birdeye

Key Differences:

• Trustpilot has per-domain pricing, making it more expensive for businesses managing multiple websites.
• Birdey follows per-location pricing, which might be more affordable depending on the number of locations you manage.

Trustpilot vs Podium

Key Differences:

• Trustpilot charges based on per-domain pricing, which increases as you manage more websites, with plans starting at $299/month.
• Podium provides flexible pricing based on phone units and features, starting with Core and offering advanced options for larger teams or businesses with specific needs.

All your reviews in one place

Collect reviews, manage every response, and display them where they matter most.

Start Free →

Wrap up

Trustpilot starts at $299/month, and costs can increase quickly with add-ons or multiple domains. You also need to pay yearly, with no monthly options.

If you want something more affordable, WiserReview starts at $9/month and doesn’t charge per domain. It covers all the basics for collecting and displaying reviews.

Trustpilot is a strong choice for visibility, but depending on your business needs, other options may provide better value and lower fees.

Article by

Krunal

Krunal Vaghasia is the founder of WiserReview and an eCommerce expert in review management and social proof. He helps brands build trust through fair, flexible, and customer-driven review systems. Read more.